Why is everything turning social?
Why do app developers and businesses feel the need to integrate everything with Facebook or Twitter?
Yes I get that the big social sites have a lot of users and maybe the app won’t be popular without integration but do I want to share with the world that I completed a task?
Let’s say I finished a project today and I tick it as done and then updates my Facebook wall. Who else will care other than the team involved with the project itself? It may even come across as geeky to my friends if this kind of post were to hit my wall.
People may care if I run a 5k in my record time but for other mundane things it seems stupid.
Take for example, Wunderkit. This is a project management/task management system with a heavy slant towards social. I don’t care what other people are doing in their workspaces. All I’m interested in is my own workspace and what my team is doing. The social aspects on the Wunderkit dashboard is so much of a distraction that it gets in the way of managing your projects.
Springpad has also gone down this route. It works well in some respects but they have pretty much rendered their task management system useless by changing a flagged task to a like button. Why did they do this? I believe that they should have improved the task section by now so in making this horrible change I can only assume that they will eventually drop the task section altogether. It’s a pity because having everything in one system would be a huge advantage as it would avoid integrations with the likes of Evernote an whatever task management system you are using.
I know that in most apps you don’t have to enable Facebook or Twitter but in full blown apps like Wunderkit, you cannot turn social off (yet!).